Push Him Out of Begging

Given the recent fracas in the blogosphere regarding opinions about a SBI ad that supposedly poked fun at poverty, I was pretty impressed with the following ad [via]:

Poverty ad campaign

Now tell me, if this would be seen as offensive? I am guessing it wouldn’t because of the message of the advertisement – “Push him out of begging and not out of your way”. I love the ad because of its compelling message and supposedly sharp targeting method to get its point across [putting the images in Indian malls]. Will they get more people to contribute to charity?


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  • http://siriwithasmile.blogspot.com Siri

    Very Poignant Ad. It broke my heart when i saw the pictures till i read the explanation. Makes a lot of sense.