Nerve Endings Firing Away

Hillary Clinton is expanding on her online campaign by actively using BlogAds for advertising. “She’s the first to buy some hi-rise units (150X600 plus 300 characters of text)”, says Henry Copeland [via].

BlogAds is an advertising network targeted toward highly trafficked blogs mostly political blogs that lets them choose ads according to their ideology. So if Hillary Clinton ads are appearing on liberal blogs like Daily Kos and Washington Monthly, you might be tempted to think that she is simply preaching to the converted. However, as she heads into the primary season, this strategy might work as her campaign website gets more eyeballs among Democratic voters. She might as well withdraw the ads after the primary campaign is over and probably buy Google Adwords. Imagine some undecided voter googling her name and clicking on the Google ad to her website. Provided the website is effectively designed, that might be the easiest way to convert voters.

I’m sure other candidates on either side of the aisle will jump on the bandwagon. Online advertising is going to experience a windfall this election season. I just hope some of them buy ads on the Yahoo Publisher Network too.