I must agree with Amit that this logo has to be one of the worst logos of all time. The official drumroll during the unveiling of the logo said, “Available in four colours — pink, blue, green and orange – the new emblem is modern and will be dynamic, evolving in the years between now and 2012.” WTF! If you aren’t already horrified by the choice of shocking pink for the greatest show on Earth then the organizers outdo themselves by offering other horrid hues of orange, blue, and green. The logo with its yellow highlighting looks like a flashy Internet ad. The designer, Wolff Ollins was paid an astounding Â£400,000 for this monstrosity. His website is equally bad. Theo Sparks gives the logo the treatment it deserves. Even the designer is mum on what exactly the logo represents.
I am not against abstract art (remember, I’m an architect) but I am dead against any trash that is passed under its name. Heck, the initial logo during the nomination process was waaay better. Take a look at the Barcelona Olympics 1992 logo and you’ll know what I mean. Even the forthcoming Olympics have decent logos (note the choice of colors).
If the logo design job had been opened out to the public in a web 2.0 way, it would have definitely yielded some excellent designs.
Although a tad cliched, this public-submitted logo by James Wren to the BBC is vastly better.