Jai Bhaiyya

One of my favorite movies, Lagaan is now available in a special DVD box set. I am no longer a fan of buying DVDs but one look at this cover art and I wouldn’t mind shelling out my precious bucks to get a copy. And in order to promote the DVD release apna Aamir is now blogging and even sends you updates whenever a new post is published. Tsk Tsk…Aamir, when will you learn that you shouldn’t subscribe readers without telling them about it?

Anyway, I guess you can be excused by bloggers just for being the only sane actor in Bollywood. But in his defense, much to the chagrin of his [DVD] marketing team he admits to writing more about stuff not related to the DVD release. Trust me, this is not a bad thing. At least he seems to [subconsiously] get the idea of corporate blogging. Blog designers will however be disappointed at the semantically-unfriendly design and layout.

As i have always maintained that Bollywood is greatly under-marketed and there is immense potential for movie trivia including that for outtakes and shooting tales. A quick reading of The Spirit of Lagaan tells you the fun [and risk] that went into creating Lagaan. If only all movies in India were made with such passion and creativity.

“Jai Bhaiyya” [Short URL: http://www.ipatrix.com/?p=2124] was published Thursday, July 19th, 2007 at 1:57 pm by Patrix, filed under India, Movies, Weblogs, and tagged as blogging, Bollywood, celebrity, India, Movies. Both comments and linkbacks are closed.

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http://pikeyspeak.com Piker
The good part of Aamir’s blog is the fact that he blogs fairly regularly. Of course some basic grammar/punctuation could be taken care of seems too careless. Although now after having read his blog for quite sometime, I like the imperfectness of it. Because after all HE is ACTUALLY writing it.
Not some ghost writer as with the case of most celebrities.
Hope he takes this to his domain (and preferably start using WordPress) :) and does it as frequently as he does it now.
http://www.ipatrix.com Patrix
Piker, Absolutely! I like his blog just for the reason that it does seem that he actually writes it. Of course, some grammar, punctuation, and paragraph spacing will not hurt.
http://pikeyspeak.com The Piker
A post about the Lagaan DVD by another Lagaan fan: http://beatzo.livejournal.com/134233.html
Interestingly the title of his post is not very different from your’s!
http://sampada.wordpress.com Sampada
I thought that artwork was an Amul butter ad. I kept looking for the caption.
http://www.ipatrix.com Patrix
Piker, I doubt any other DVD release would have garnered such attention :)
Sampada, in the age of near-perfect animation, such rough illustrations can make you nostalgic. I think the Amul Butter ads might have made me like this cover too :)
http://www.theindicast.com Abhishek
Hey Patrix, I have read ‘The Spirit of Lagaan’ and once upon a time, it was my favourite book! Satyajit Bhatkal, a lawyer by profession writes beautifully and trancends you to the sets and you feel you are part of the film making! I loved the part where the team who recreated the village at Bhuj, Gujrat put sanitation facilities on priority! Every hut had a western camode!
I also saw the documentary, ‘The Spirit of Lagaan’, (Chale Chalo in hindi) in a theatre four years after it was released! :)
A friend of mine and I were part of a team which had me play Ashutosh, and another guy (Kartick) play Aamir and we’d shot a few behind the scenes (the dielema whether to make the film, the conversation with Javed Akhtar who wasn’t too keen on the script being a commercial success, etc) for a presentation during my days in B School… It was fun! :)
Yup, I agree with you that Bollywood is undermarketed. Or to rephrase that, Bollywood is still trying to find its feet in the new media to market itself. Aamir has taken a step in the blogosphere which may help in connecting to a different mass…

Nerve Endings Firing Away

Jai Bhaiyya

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