Nerve Endings Firing Away

Mr. Kapil Kumar Todi must work for the United States federal bureaucracy. And it isn’t because he loves red tape but for his love of acronyms. Or maybe he is just a first-generation SMSian and cannot have enough of this LOLs and WTFs.

Leaders of India’s Jewish community expressed outrage Sunday over a new line of bedspreads called “The Nazi Collection” from a Mumbai-based home furnishing company that used swastikas in its promotional material.

The furnishing dealer said the name stands for “New Arrival Zone for India” and was not meant to be anti-Semitic [source]

Ah-ha! Pretty smart deflection there, eh? Right on the lines of South Harmon Institute of Technology (that’s SHIT). For those who think it was just an accident blown out of proportion by those pesky Jews, then what are those Swastikas doing on the sheets, huh? Ooooo…but it is just an ancient Indian symbol for luck that Hitler usurped. In that case, go ahead and name your sheets something like Tantra or Urban Yoga (wait! both of those are taken). Well, try to dig up your Sanskrit textbook and go past the Ram Ramau Ramaha and choose a word at random, it will work. But if you use any combination of Nazi, Hitler, and the swastika, we know you are up to some mischief and playing innocent is probably not the best idea. And who in their right mind names their clothing line after the SEZ district?

But then Mr.Todi’s actions are not too surprising. Many Indians in fact admire Hitler including our very own Balu (Thackeray, re) and not too long ago, a restaurant in New Bombay had claimed to love the Nazi color scheme and insignia. I’m sure you have heard that any publicity is good but that largely applies to Britney Spears, not for your business. I’m filing a complaint with the Federation of Undercover Churidars and Kameezes.