I love this Marie ad in Marathi [hat tip: Sampada]. It has a distinct Marathi flavor, complete with one of our favorite exclamations – hatichya maari (a kinda damn it!) What’s more, Shah Rukh Khan is now spreading his endorsement tentacles in the regional markets as well. Poor Ashok Saraf! Who’ll pay attention to his Vaidya Patankar Kadha ads?