Colbert Bump Hypothesis Tested
It seems political science research is quite contemporary. James Fowler tests the Colbert Bump hypothesis [PDF link] and comes up with the following conclusions: “Democratic candidates who appear on the Report receive a statistically significant “Colbert bump” in campaign donations, raising 44% more money in a 30-day period after appearing on the show. However, there is no evidence of a similar boost for Republicans.”
