Comments on: Loyalty for your IPL Team http://www.ipatrix.com/2508/loyalty-for-your-ipl-team/ Crossing Borders Crossing Cultures Tue, 31 Jan 2012 15:20:00 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: gurdeep singh rekhihttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13959 gurdeep singh rekhi Wed, 14 May 2008 08:35:04 +0000 http://www.ipatrix.com/?p=2508#comment-13959 srk and ganguly like people should be thrown far away from indian cricket as they seem too much over excited.laxmi and dinda like youngsters are reacting stupidly and spoiling their own careers.in ganguly"s shadow these youngsters are crossing their limits,ganguly has been most selfish cricketer bcci has ever selected.he wants to prove himself for t20 but reality everyone knows.pujara, bose type cricketers are ignored? crowd of eden has hopeless uptill now. srk and ganguly like people should be thrown far away from indian cricket as they seem too much over excited.laxmi and dinda like youngsters are reacting stupidly and spoiling their own careers.in ganguly”s shadow these youngsters are crossing their limits,ganguly has been most selfish cricketer bcci has ever selected.he wants to prove himself for t20 but reality everyone knows.pujara, bose type cricketers are ignored? crowd of eden has hopeless uptill now.

]]> By: arZanhttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13841 arZan Tue, 06 May 2008 15:31:07 +0000 http://www.ipatrix.com/?p=2508#comment-13841 Oh man !! U bring back memories.... When it was regional all Bombay colleges would pounce on JJ Architecture....some samples of which are... "Bambai mein aaya bhoot...JJ teri maa ki ch#$%" "Galli Galli mein shor hai....JJ college chor hai" "JJ JJ in the air.. JJ lost its under wear... JJ says I dont care.... For I dont wear no under wear". Well those were the days of crazy immature student days...something I would give an arm and a leg to go back to. Anyways....this all changed when we were at Annual NASA events. There, any attack on any Bombay college was met with the combined wrath of about 400 Bombay students. No one dared to argue with us. The delhi colleges were outnumbered, and the bangalore and chennai colleges could never come up with witty ones in a language that anyone else understood...so of course Bombay kicked ass there. Whats new you will say and I will say....sahi hai baap !! Oh man !! U bring back memories….

When it was regional all Bombay colleges would pounce on JJ Architecture….some samples of which are…

“Bambai mein aaya bhoot…JJ teri maa ki ch#$%”

“Galli Galli mein shor hai….JJ college chor hai”

“JJ JJ in the air..
JJ lost its under wear…
JJ says I dont care….
For I dont wear no under wear”.

Well those were the days of crazy immature student days…something I would give an arm and a leg to go back to.

Anyways….this all changed when we were at Annual NASA events. There, any attack on any Bombay college was met with the combined wrath of about 400 Bombay students. No one dared to argue with us.

The delhi colleges were outnumbered, and the bangalore and chennai colleges could never come up with witty ones in a language that anyone else understood…so of course Bombay kicked ass there. Whats new you will say and I will say….sahi hai baap !!

]]> By: Patrixhttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13765 Patrix Wed, 23 Apr 2008 21:04:52 +0000 http://www.ipatrix.com/?p=2508#comment-13765 <strong>Supremus</strong>, I agree that marketing and scheduling of the current IPL games hasn't been consumer-friendly. And it looks like they are simply out to make a quick buck. Nothing wrong in that except I hate it when it comes at the cost of consumer satisfaction. I haven't seen any IPL games yet but have heard of plenty of grumblings already like too many matches in a short duration, random ad inserts, bad stadium facilities (not new for Indian fans), etc. I just hope the market matures as time passes and individual franchises take extra efforts to develop loyalties and give the fans a better game experience. Supremus, I agree that marketing and scheduling of the current IPL games hasn’t been consumer-friendly. And it looks like they are simply out to make a quick buck. Nothing wrong in that except I hate it when it comes at the cost of consumer satisfaction.

I haven’t seen any IPL games yet but have heard of plenty of grumblings already like too many matches in a short duration, random ad inserts, bad stadium facilities (not new for Indian fans), etc. I just hope the market matures as time passes and individual franchises take extra efforts to develop loyalties and give the fans a better game experience.

]]> By: Supremushttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13761 Supremus Wed, 23 Apr 2008 18:00:59 +0000 http://www.ipatrix.com/?p=2508#comment-13761 I think its a little too early for anybody to decide which team they support or not as the concept as such is new in India. On that front, I think SRK has done a fabulous job in marketing Kolkata team. The most sorry marketing was that by Mumbai and Bangalore. Simply roping in Hrithik would hardly do a trick, and Bangalorean ad was more like a kingfisher AD rather than a sporting team ad (come to think of it, I think royal challenger ad campaign is borderline illegal in India!) I think if (and IF!) the format survives the next few years then we shall start seeing some loyalties develop. Right now I am quickly losing interest in IPL due to various reasons: Too many matches, too long, and not enough time to develop identity. Ideally they should have relegated matches to weekends only, and allowed the week to sink in the team... but here there's no time and everything's happening in a hurry. I think its a little too early for anybody to decide which team they support or not as the concept as such is new in India. On that front, I think SRK has done a fabulous job in marketing Kolkata team.

The most sorry marketing was that by Mumbai and Bangalore. Simply roping in Hrithik would hardly do a trick, and Bangalorean ad was more like a kingfisher AD rather than a sporting team ad (come to think of it, I think royal challenger ad campaign is borderline illegal in India!)

I think if (and IF!) the format survives the next few years then we shall start seeing some loyalties develop.

Right now I am quickly losing interest in IPL due to various reasons: Too many matches, too long, and not enough time to develop identity. Ideally they should have relegated matches to weekends only, and allowed the week to sink in the team… but here there’s no time and everything’s happening in a hurry.

]]> By: Patrixhttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13760 Patrix Wed, 23 Apr 2008 14:16:38 +0000 http://www.ipatrix.com/?p=2508#comment-13760 Amit, I'm glad at least you've your priorities straight :)Let us hope Mumbai Indian cheerleaders do not do the <em>Laavni</em> to cheer the team. <strong>Ottayan</strong>, they have the revenue stream for this year. But if they don't develop a fan base and no one is interested in watching the game, that will dry up soon. I'm just thinking in the long term. <strong>Rishabh</strong>, I like your belief that even loyalty can be developed through marketing :) <strong>Mohan</strong>, I haven't seen any IPL game yet so didn't know about fan reactions. I'm glad that Indian fans are more mature and complex than pundits think. <strong>Sqrl</strong>, LOL! Nope you shouldn't have signed off with Anon. People choose their teams on far weirder criteria. Amit, I’m glad at least you’ve your priorities straight :)Let us hope Mumbai Indian cheerleaders do not do the Laavni to cheer the team.

Ottayan, they have the revenue stream for this year. But if they don’t develop a fan base and no one is interested in watching the game, that will dry up soon. I’m just thinking in the long term.

Rishabh, I like your belief that even loyalty can be developed through marketing :)

Mohan, I haven’t seen any IPL game yet so didn’t know about fan reactions. I’m glad that Indian fans are more mature and complex than pundits think.

Sqrl, LOL! Nope you shouldn’t have signed off with Anon. People choose their teams on far weirder criteria.

]]> By: sqrlhttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13759 sqrl Wed, 23 Apr 2008 13:54:29 +0000 http://www.ipatrix.com/?p=2508#comment-13759 As someone who just doesn't follow cricket, it's no surprise that I want to find out how 'PZ's team is doing, or SRK's or mallya's..its a lil wierd, but for me too, PZ's team comes before the mumbai team in terms of loyalty. ie. if it were a PZ vs. Ambani match, I'd cheer for PZ's team. weird, huh? ..after this declaration, i wonder if i shd have signed off as 'anon'.. As someone who just doesn’t follow cricket, it’s no surprise that I want to find out how ‘PZ’s team is doing, or SRK’s or mallya’s..its a lil wierd, but for me too, PZ’s team comes before the mumbai team in terms of loyalty. ie. if it were a PZ vs. Ambani match, I’d cheer for PZ’s team. weird, huh?

..after this declaration, i wonder if i shd have signed off as ‘anon’..

]]> By: Mohanhttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13758 Mohan Wed, 23 Apr 2008 08:50:29 +0000 http://www.ipatrix.com/?p=2508#comment-13758 I think loyalty is developing already. As Dravid said after the Mumbai match, "I hit a four and no one clapped, it was a strange feeling, but I guess I will have to get used to it". It wasn't just him. Laxman's dismissal was met with loud cheers at Eden Gardens. As Prem has noted in his recent post, Sehwag murdering Symonds was met with deafening silence by Hyderabad crowd. Can't ask for better proof of loyalty than that. I think loyalty is developing already. As Dravid said after the Mumbai match, “I hit a four and no one clapped, it was a strange feeling, but I guess I will have to get used to it”. It wasn’t just him. Laxman’s dismissal was met with loud cheers at Eden Gardens. As Prem has noted in his recent post, Sehwag murdering Symonds was met with deafening silence by Hyderabad crowd. Can’t ask for better proof of loyalty than that.

]]> By: Rishabh Kaulhttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13757 Rishabh Kaul Wed, 23 Apr 2008 07:41:13 +0000 http://www.ipatrix.com/?p=2508#comment-13757 I guess the point you made is valid where you say that Cricket is too nationalistic a sport but that's because the leagues such as ranji have never been publicised well enough. I think the regional feeling that IPL is inducing is okay. I guess the point you made is valid where you say that Cricket is too nationalistic a sport but that’s because the leagues such as ranji have never been publicised well enough. I think the regional feeling that IPL is inducing is okay.

]]> By: Ottayanhttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13756 Ottayan Wed, 23 Apr 2008 06:15:40 +0000 http://www.ipatrix.com/?p=2508#comment-13756 The IPL franchisees will be profitable even without a loyal fan base. They have quiet a trickle down coming from the IPL through television and other royalties. As for the fans, as the tournamnet matures, so will the fans. The IPL franchisees will be profitable even without a loyal fan base. They have quiet a trickle down coming from the IPL through television and other royalties.

As for the fans, as the tournamnet matures, so will the fans.

]]> By: Tribalism, Loyalty and Fans’ Attention Spans | aditya ramgopal dot comhttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13755 Tribalism, Loyalty and Fans’ Attention Spans | aditya ramgopal dot com Wed, 23 Apr 2008 03:06:12 +0000 http://www.ipatrix.com/?p=2508#comment-13755 [...] Panicker has done a good round up in his post and Patrix has also raised the loyalty issue as sports in India have essentially been driven by nationalistic [...] [...] Panicker has done a good round up in his post and Patrix has also raised the loyalty issue as sports in India have essentially been driven by nationalistic [...]

]]> By: Amithttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13753 Amit Wed, 23 Apr 2008 01:05:09 +0000 http://www.ipatrix.com/?p=2508#comment-13753 The one with the cutest cheerleaders. ;) The one with the cutest cheerleaders. ;)

]]> By: Patrixhttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13752 Patrix Tue, 22 Apr 2008 23:10:50 +0000 http://www.ipatrix.com/?p=2508#comment-13752 <strong>Piker</strong>, busy out herere too. Has this post in draft mode (in my head0 for almost a week now. Waiting for your post. Hope you can add a few more points. <strong>Lekhni</strong>, LOL! I hadn't noticed the cellulite until you mentioned it. And yup, I disagree with the whole importing the cheerleaders concept too. Cheerleading is an American tradition and simply bringing it to India somehow makes me think that we aren't creative enough to come up with our own. Given my college experience, we have plenty of cheers that can be put to dhinchak dance with apne desi people. Piker, busy out herere too. Has this post in draft mode (in my head0 for almost a week now. Waiting for your post. Hope you can add a few more points.

Lekhni, LOL! I hadn’t noticed the cellulite until you mentioned it. And yup, I disagree with the whole importing the cheerleaders concept too. Cheerleading is an American tradition and simply bringing it to India somehow makes me think that we aren’t creative enough to come up with our own. Given my college experience, we have plenty of cheers that can be put to dhinchak dance with apne desi people.

]]> By: Lekhnihttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13750 Lekhni Tue, 22 Apr 2008 22:20:21 +0000 http://www.ipatrix.com/?p=2508#comment-13750 I am not sure what outrages me more - (i) the fact that we feel the need to have non-Indians (completely unconnected with cricket, and actually members of an NFL team) as cheerleaders or (ii) seeing, from the picture in your blog, that those imported cheerleaders have cellulite. I am not sure what outrages me more – (i) the fact that we feel the need to have non-Indians (completely unconnected with cricket, and actually members of an NFL team) as cheerleaders or (ii) seeing, from the picture in your blog, that those imported cheerleaders have cellulite.

]]> By: Adityahttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13747 Aditya Tue, 22 Apr 2008 20:58:59 +0000 http://www.ipatrix.com/?p=2508#comment-13747 Had a post in draft form on that, will put it up after applying some finishing touches. Been pretty busy with work lately. Had a post in draft form on that, will put it up after applying some finishing touches. Been pretty busy with work lately.

]]> By: Patrixhttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13746 Patrix Tue, 22 Apr 2008 20:50:06 +0000 http://www.ipatrix.com/?p=2508#comment-13746 <strong>Semantic</strong>, I don't agree that developing regionalistic fan bases is that bad an idea. How else would you develop teams? And the examples you give of rowdy fan behavior are miniscule given the number of teams and fans there are in the U.S. the success of IPL may not entirely depend on developing a loyal fan base but as I mention, it may definitely help in making it more popular than its international counterpart if done right and in a pure marketing fashion. I just hope they make the fan experience a top priority like they do in the U.S. and upgrade the facilities. Semantic, I don’t agree that developing regionalistic fan bases is that bad an idea. How else would you develop teams? And the examples you give of rowdy fan behavior are miniscule given the number of teams and fans there are in the U.S. the success of IPL may not entirely depend on developing a loyal fan base but as I mention, it may definitely help in making it more popular than its international counterpart if done right and in a pure marketing fashion. I just hope they make the fan experience a top priority like they do in the U.S. and upgrade the facilities.

]]> By: semantic overloadhttp://www.ipatrix.com/2508/loyalty-for-your-ipl-team/#comment-13745 semantic overload Tue, 22 Apr 2008 20:37:29 +0000 http://www.ipatrix.com/?p=2508#comment-13745 1. Group identities can be remarkably sophisticated and hierarchical. In case of an IPL fan, (s)he may be a part of multiple group identities (e.g. Dravid fan club, Mumbai pride, anti-shane warne, etc.) , but at any given time/game the hierarchically highest group identity will take precedence, and all this happens quite naturally and automatically. So the multiple associations will play out in an organic fashion (not entirely predictable, but deterministic) among the fans. 2. My fear is that the regionalistic nature of the T20 teams will only serve to deepen the already troubling regional chasm in places like Mumbai and Chennai. We see something similar with college rivalries in American football. Texas Aggies wouldn't be half as newsworthy if it wasn't for their rivalry with the Texas Longhorns. There have been incidents of beer cans and bottles being thrown at a truck with A&M decal on UT Austin campus. So, you may get the fervent fan base you are looking for in T20, but the question is: Is that really want we want? Look at the potential side-effects and decide for yourself if its worth the money. 1. Group identities can be remarkably sophisticated and hierarchical. In case of an IPL fan, (s)he may be a part of multiple group identities (e.g. Dravid fan club, Mumbai pride, anti-shane warne, etc.) , but at any given time/game the hierarchically highest group identity will take precedence, and all this happens quite naturally and automatically. So the multiple associations will play out in an organic fashion (not entirely predictable, but deterministic) among the fans.

2. My fear is that the regionalistic nature of the T20 teams will only serve to deepen the already troubling regional chasm in places like Mumbai and Chennai. We see something similar with college rivalries in American football. Texas Aggies wouldn’t be half as newsworthy if it wasn’t for their rivalry with the Texas Longhorns. There have been incidents of beer cans and bottles being thrown at a truck with A&M decal on UT Austin campus. So, you may get the fervent fan base you are looking for in T20, but the question is: Is that really want we want? Look at the potential side-effects and decide for yourself if its worth the money.

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