This iPad ad made its debut during the Oscars ahead of its pre-order date of March 12th and release date of April 3rd. Not all were impressed but I think it works perfectly. Why? Because all it shows is how it looks and what it does. And it does a lot in those 30 seconds. Rarely do companies focus solely on their products to market them.
Another similar ad that worked was that of Google during the Super Bowl. It had the added dimension of weaving a story and even spurred plenty of video responses that Google obviously didn’t mind.
Only these two companies have come close to perfect brand management. Can you think of any other such campaigns?