Nerve Endings Firing Away

"Then Steve comes in," Evangelist recalls. "He doesn't look at any of our work. He picks up a marker and goes over to the whiteboard. He draws a rectangle. 'Here's the new application,' he says. 'It's got one window. You drag your video into the window. Then you click the button that says burn. That's it. That's what we're going to make.' "

"We were dumbfounded," Evangelist says. This wasn't how product decisions were made at his old company. Indeed, this isn't how products are planned anywhere else in the industry.

"Again, that’s this FaceTime commercial. It’s not old pictures, but it’s more powerful. It’s loved ones that you haven’t seen in a while, that you’re apart from, right there in front of you, live. ”It takes us to a place where we ache to go again,” as Draper puts it. ”It lets us travel the way a child travels. Round and around and back home again. To a place where we know we’re loved.“

"All of these phones have some magical features, to be sure. I loved having the EVO be a wifi hotspot. I like some of the apps better on Android, in particular, Google Voice, Google Maps, and Google Buzz. All are way better than anything on the iPhone.
But still I can’t kick the iPhone habit. Why not?"