"They are not exceptional. Their products are premium products, luxuries like BMWs or Cuisinarts. I buy Macs because I like premium products. I'm not planning on returning my iPhone 4. But I know they're a shit company like American or United Airlines (and yes, BMW too)."
So why buy a luxury product and expect it to work better than anything else? You are clearly not buying it for its function. It clearly is more than a phone for you.