Nerve Endings Firing Away

"When one writes about Apple, it nearly always appears to the reader that they are either a massive fanboy or a massive hater. There appears to be no middle ground when discussing Apple and their products. Even simple news reporting comes across in one of the two mentioned camps. Our research shows that most bloggers skew towards massive fanboy which helps drive pageviews even further.

When the blogger posts his or her Apple story, it’s like an alarm goes off across the Web. If the story is deemed as a fanboy story, the haters swarm and leave comments regarding the author’s fanboy status. Naturally after the haters swarm, the fanboys must counter-attack the haters in the comments. This leads to even more pageviews because comments are where the pageviews multiply. Each comment leads to at least one additional pageview and typically the commenter will return multiple times to the blog post to see if anyone has replied to him or her. This “pageview compounding” is what makes Apple so wonderful to write about"

Exactly. You see so many tech blogs writing about Apple when clearly most of them care less about the brand, the company, or its products. But the pageview factor dominates what most tech blogs will write about. It is an intensely competitive field with blogs like Gizmodo going to the extent of buying stolen property for a scoop on Apple. Others are bound to emulate. Amit Agarwal of Digital Inspiration is one of the bloggers who has stayed true to his original style and continues to produce the genuinely helpful posts in the tech world. No wonder Lifehacker links him every alternate day. They should in fact hire him and compensate him for syndicating his content. Elsewhere it is just a mad rush to get pageviews and one look at the comments is enough reason to believe what this article talks about.

[Link to Why They Write About Apple]