Golden Baked Potatoes Anyone? Menu Psychology at Work
"And the name of the Tabla appetizer, Boodie’s Chicken Liver Masala, draws even deeper from the growing field of menu psychology because Boodie is the mother of Floyd Cardoz, Tabla’s executive chef. People like the names of mothers, grandmothers and other relatives on their menus, and research shows they are much more likely to buy, say, Grandma’s zucchini cookies, burgers freshly ground at Uncle Sol’s butcher shop this morning and Aunt Phyllis’s famous wedge salad."
Much like other things, if excessive adjectives are used to describe ordinary things then daal mein kuch kaala hai.
[Link to Golden Baked Potatoes Anyone? Menu Psychology at Work]
And remember, don’t ever fall for the “anchoring effect”.
