Starbucks Logo Redesign

Starbucks Logo Redesign

After the Gap logo redesign fiasco, I think I like this new Starbucks design. At least they have stayed loyal to their iconic mermaid. On a related note, this article on Fast Company on how now-iconic brand names like BlackBerry, Swiffer, and Pentium were developed, is fascinating. I like to believe that the name, DesiPundit had a lot to do with the success of the website and that’s why I have chosen to retain ownership. Perhaps in the near future, I may choose to use it again.

By the way, have you heard that the new owner for sex.com is looking for ways to use the domain? Feel free to drop your two cents in the Quora thread.



  • http://giribalajoshi.blogspot.com/ Giribala

    Mermaid is getting less obscure year by year!

    • http://www.ipatrix.com Patrix

      I’m all for minimalism so the less detailed the graphic, the better it looks to me.

  • http://twitter.com/supremus Suyog Deshpande

    The new logo looks quite errr…. metrosexual :D

    • http://www.ipatrix.com Patrix

      errr…when was Starbucks not metrosexual? :)