Nerve Endings Firing Away

Noooo! Not that one. An Italian Communications company uses the now-ubiquitous symbol of peace – Mahatma Gandhi in a wonderfully crafted advertisement (Quicktime version)

"What if a great man of the last century — Gandhi, say — had had access to the communications networks of our age when he made one of his most important speeches?" – was the question that Young and Rubicam posed to all. Deservedly, they won an Epica Award this year.

[via Chien(ne)s Sans Frontières and Acorn]