Who reads blogs anyways? And how many?
It is Sunday and no better time than to scratch your own back. Kevin Drum presents some more blog research. I have blatantly flicked the table below from Political Animal but read his entire post for a more analysis. Original report was compiled by Gallup so the findings can be considered as valid.
% Who | % of Internet Users | Total % | |
Age 18-29 | 91% | 44% | 40% |
Age 30-49 | 88% | 37% | 33% |
Age 50-64 | 75% | 34% | 26% |
Age 65+ | 33% | 28% | 9% |
Note that these figures are for America where average readership is higher; offline or online. The figures for India are definitely lower. The Internet hasn’t crept in the Indian psyche as an essential tool much less a news-gathering medium. But on the other hand, even 1% of population involving in online reading adds up to more than ten million people; one advantage of having a large population. My mother just recently has started reading my blog and even clicks on the comments once in a while but I doubt she sees other blogs. I am not sure if the younger generation is reading off the Internet either. I just hope they are reading something more than those huge billboards off the roads.
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