Penny for your Thoughts

Typepad is offering ‘pennies for your thoughts‘ now. After seeing Google’s amazing success with Adsense, they have introduced their own contextual text-ad service. They are offering this service exclusively to Typepad owner but you have to be a Pro User i.e. shell out $14.95 each month for your blog. I think I will pass up on their offer for now because I am just a Plus User. But this is a smart move by Six Apart to cash in on the advertising potential that blogs are now offering. My only question is that why did they hook up with Kanoodle, an independent provider for advertisements. Typepad has enough clout in the blogosphere to command its own ad network. They can earn some serious cash through selling advertising material on the blogs they host and maybe even subsidize the subscription fees for bloggers.

Tweet This“Penny for your Thoughts” [Short URL: http://www.ipatrix.com/?p=783] was published Tuesday, June 21st, 2005 at 11:00 pm by Patrix, filed under Business, Weblogs. Both comments and linkbacks are closed.

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  • http://ashish.typepad.com/ashishs_niti Ashish

    I am thinking of upgrading to the Plus account on Typepad. What’s your experience with that? Will I able to add google adsense ads per post using Plus account?

  • http://www.vulturo.com Saket Vaidya

    Jeez,

    I checked out TypePad’s pricing. These bastards are making a killing. Too damn costly

    Why dont you move to your own webspace, and install an opensource CMS?

    The obvious choice is WordPress, but if you dont like it there is still MovableType Free, b2evolution, Nucleus, Serendipity, blah….

  • http://chocolateandgoldcoins.blogspot.com/ Michael H.

    Hi Patrix

    My only question is that why did they hook up with Kanoodle, an independent provider for advertisements.

    I think the answer is that Six Apart has no experience in the web advertisement sector and was not confortable trying to enter that market. Firms specialize and try to avoid “reinventing the wheel”. Kanoodle probably gave them the capability to add ads at a lower cost than if they tried to do it in-house.

  • http://ipatrix.com Patrix

    Ashish, I think you can add Google Adsense even with the Basic Account. Use the Typelist options.

    Saket, moving to my own space and having an independent software might just distract me from writing more often. My hosting charges are mostly taken care of by ads.

  • http://millionlightbulbs.blogspot.com Sqrl/NT

    Hi Patrix
    I have a post on my blog related to your ‘enterprising kids’ ones. and yeah, its a personal post..:)

  • http://ashish.typepad.com/ashishs_niti/ Ashish Hanwadikar

    Patrix,
    Yes, I have added Google Adsense with my basic account using the Typelist option. But that is for the whole blog. But I want to add Adsense ads at the end of each post on the archive pages.

  • http://ipatrix.com Patrix

    Ashish – Hmmmmm…I guess you could manually try inserting the code in each post before you publish it. If you want to be constant for any post you publish, you need to have HTML access (only available in Pro option). But wouldn’t that be overkill?

  • http://www.halfsigma.com Half Sigma

    Unless Typepad says othewise, I’ll assume that you’ll make more money with Google ads.

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