New York Times is targeting bloggers; as means to advertise their brand. The mainstream media publication is cozying up to the armchair intellectuals by hogging space which almost every blogger of any national original, creed, or political affiliation frequents — the Site Meter. Incidentally, Site Meter is used by almost all bloggers to measure traffic on their blogs and everyone knows (but doesn’t admit) that bloggers tend to visit the Site Meter site more than one time a day. Smart strategy by NY Times but I do not understand, why the sudden love for bloggers, especially after they clammed down the op-eds behind a paid subscription wall, effectively taking away one of the important resources for bloggers. The oft-cited columns from NYT’s op-ed section made it the highest visited website for news in the world. Bloggers, of course have moved on to other news sources.
But I would have loved to be a fly on the wall during the NY Times marketing meeting when the decision to place ads on Site Meter was made. Site Meter, of course, cannot stop grinning.