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What? Does a company not place the consumer on a pedestral and literally beg for feedback especially if it happens to be a nine-year old. The poor girl shocked at the official legalese ran to her room crying and her parents stunned, immediately called the local news station who helpfully carried the story in their evening news.
Of course, it might be impossible to reply to all letters that a company receives but they should be cognizant of the fact that they are hurting their target audiences by letting lawyers decide their actions. Being suspicious of their consumer doesn’t help the cult of Mac. News has trickled in since that Apple has apologized to the girl and promises to modify their policy in replying to children.
by Patrix | on Friday, April 21st, 2006 at 6:14 pm | 
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April 21st, 2006 at 8:57 pm reply
WTF.
Who in Apple thought of this rule.
And so now they allow kids to send suggestions but not adults. What if i want to suggest something to Steve ?
Why do i smell a fat cat lawyer charging by the minute behind this rule making shindig
April 21st, 2006 at 11:45 pm reply
Arzan, don’t the lawyers just make it easier for us to hate them? :) I guess Steve thinks that they already know enough about what we want. But then hey, they haven’t really had much of the market until the iPod came along.
April 25th, 2006 at 8:11 am reply
In Apple’s defense, the legal dept sends out aresponse to people if they have a product suggestion in their letter. Coz in case they create anything remote to the suggestion provided in the letter, they risk a law suit from the person demanding some share of revenue etc. So I see a reason behind that letter.
That being said, sending a child a letter with legal jargon was not the brightest of the things apple has done and I think they realised it and apologised
April 26th, 2006 at 9:44 pm reply
Havoc, I guess the best response would have been no response at all. Sometime lawyers do ruin it.