February 1st, 2005

Italian Gandhi

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Noooo! Not that one. An Italian Communications company uses the now-ubiquitous symbol of peace - Mahatma Gandhi in a wonderfully crafted advertisement (Quicktime version)

"What if a great man of the last century – Gandhi, say – had had access to the communications networks of our age when he made one of his most important speeches?" - was the question that Young and Rubicam posed to all. Deservedly, they won an Epica Award this year.

[via Chien(ne)s Sans Frontières and Acorn]

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2 Responses to “Italian Gandhi”

  1. Ash Says:

    Beautiful ad.

  2. Patrix Says:

    Ash - Cool, nah?

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