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Henry Copeland started impressively by contradicting everyone’s expectation by citing that he didn’t think blogs were any different from the print media in terms of page views. The audience responded enthusiastically by citing specificity in page view statistics so that marketers can target their ads much better. But then, do demographics matter at all? Aren’t simple page views enough? Blogging, however has a temporal nature that seeks maximum and quick impact in the short run; such behavior might lead to pandering to the marketers instead of dominating the negotiation. Henry Copeland suggested that we have it all in reverse; blogging should seek to fulfill a passion, satisfy a niche, or make a community more information-diverse – this will only elevate your position and then if money has to follow, it will.
The discussion started veering too much towards marketing strategies and someone said, “markets are like splinters; find your ‘expolitable niche and target your content”. John Cox, from Cox and Forkum, who was sitting next to me exploded and said that “blogging is fun; and that is how we all started out. Although they earn a ton, news anchors do not have fun. Dan Rather wasn’t having fun but the Powerline bloggers who exposed him did”. This went well with the audience, who were earlier treated to this gem of a statement, Blogs are the ‘garage bands’ of the Internet.
On a side note, Glenn Reynolds attended this session and was live-blogging. It was interesting to see the attention lavished on him whenever he spoke. People hung on to his words like they were pearls of wisdom. But the bloke has a way of putting things; guess it goes with the whole law professor thing.
Interesting session indeed. The session pictures are up here.
Update: Glenn Reynolds, Instapundit has his column on BlogNashville up at Tech Central Station. Notice how he talks about changing attitudes regarding earning money through your blogs doesn’t embarass people anymore.
by Patrix | on Monday, May 9th, 2005 at 11:18 am | 
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