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Techcrunch discovers that Microsoft has launched its contextual advertising platform, ContentAds. Currently only invitation-based [Jennifer Slegg has an invite], this move now throws the field of online advertising wide open. Yahoo! Publisher Network (on this site) has sadly not innovated much in the past year causing Google’s Adsense to wallop its ass badly.
But on the brighter side, more ad networks mean good news for publishers. Adsense has been the primary network so far although plenty of Adsense alternatives exist but sadly none compare. Microsoft’s entry will mean serious competition for Google; of course that is considering that Microsoft is serious about doing so. Let see if ContentAds reviews emerge in the next few days.
by Patrix | on Tuesday, August 29th, 2006 at 7:47 pm | 
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Article Tags >> Ads | adsense | Business | microsoft | World Wide Web
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I see that you use YPN ads on your blog. Are YPN ads more context targetted than Adsense?
BD, no they are not. I don’t use Adsense coz my account was disabled.
aah I see :P But then it’s good that we always have an alternative to fall back upon :D