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The recent Sony imbroglio pertaining to certain spyware-installing (rootkit) CDs has resulted in tremendous embarrassment for the mega corporation. They have now agreed to replace all the faulty CDs with ones without the rootkit and even are offering to provide MP3 versions of the CDs people have bought. This signals a complete circle for Sony who is guilt of declaring their customers guilty without trial. The incorporation of rootkits on Sony CDs smacks of deep distrust for your own consumers and departure from the marketing mantra that the customer is always right. Sony unfortunately has always been suspicious of its own customers and has tried to stifle consumer preference (remember Betamax?). Will someone remind Sony (again), it is the customer, stupid!
Article Tags >> Business | Technology | World Wide Web


November 22nd, 2005 at 12:50 am reply
It’s the bottomline, Patrix. If it doesn’t work, they’ll change it. doesn’t mean they won’t try everything to make more. Some of their tactics will work, others will backfire. doesn’t mean they won’t try. doesn’t mean they always have to make sense. No point getting antsy. Peace :-)
November 22nd, 2005 at 11:59 am reply
Patrix,
Isn’t it a known fact that the music industry is losing millions of dollars every year due to piracy? which means there are ’some’ who rip/copy/share music illegally. All sony is doing is trying to stop those ’some’ from doing it. Why do you think that Sony distrusts ‘all’ its customers.
I feel what Sony has done is alright as long as it can be done without spreading virus/spyware. And they should also find way to let people who purchased a song use it across media like an MP3 player.
Do you think all the software companies(including gaming software companies like EIDOS) who lock their CDs from copying, distrust all their customers?
November 22nd, 2005 at 2:56 pm reply
Avinash, of course every business wants to make more moolah but customer satisfaction goes a long way in generating profits e.g. Apple. MS has a monopoly on the OS market yet they will not risk irking their customers.
Ravi, you are off on the tangent here. Piracy of course hurts their bottom line but as you mentioned, the way they chose to implement DRM (bad-ass law/technology according to me)that proved to be harmful to the consumer is what pissed me off. Their subsequent behavior at trying to justify and not apologize until blasted by media and blogs just added to the fire.