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I have no grouse against advertising or even product placement. But this may be a bit too much:
"Tipping the scale at four pounds, the September issue of Vogue contains 691 ad pages beating last years record of 651." [via Adrants]
People are actually considering it a collector’s edition and buying it. I guess, the strangest things work in advertising. On the other hand, ads like these [mpeg link] don’t get any attention at all.
by Patrix | on Monday, August 22nd, 2005 at 10:30 pm | 
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August 22nd, 2005 at 11:37 pm reply
I pity the postman who has to deliver a bunch of them in an apartment complex !! How he/she must hate VOGUE. I wouldnt be surprised if a few subscribers didnt find their copies because they were dumped in the garbage….by the postman.
August 23rd, 2005 at 12:16 pm reply
Arzan, I swear! but with 691 pages of ads I bet Vogue could have afforded UPS or FedEx.
August 23rd, 2005 at 3:11 pm reply
The September issue of the Fashion Bible is an event in itself. New York Fashion week is in the middle of September, so along with the unveiling of fall/winter designer collections and campaigns, there are serious merchandising and promotional tie-ins for the magazine at that time.
Besides, Vogue isn’t exactly the bastion of serious hard hitting journalism, no one ever buys it for the articles.
August 23rd, 2005 at 9:59 pm reply
Har, I haven’t read Vogue ever. Guess, I shouldn’t be commenting on its readership demographic then :)