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by Patrix | on Saturday, June 23rd, 2007 at 5:43 pm | 
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June 24th, 2007 at 12:28 am reply
This is awesome strategy… now NDTV can copy. But it’ll be good, nothing wrong in copying something good.
June 24th, 2007 at 3:37 pm reply
Aditya, of course, given how much Indians love their cell phones, this idea would fit in perfectly and create lot of buzz for the advertiser. And why just NDTV? You can use it for Chloromint as well.